Business Development Lead

  • Anywhere

Potion is seeking an energetic Business Development Lead to join our team. The Business Development Lead (BDL) is a tenacious entrepreneurially-minded person passionate about finding, creating, and developing new projects and new opportunities to grow a business and create impact.

S/he is the tactical gatekeeper for the studio and works with Ops, Production, Design, Technology and Management to convert opportunities into projects, projects into programs, and programs into reputation.

The BDL is a gatekeeper and business catalyst for Potion in a few key ways:

1.) Client/Opportunity Management – When opportunities present themselves in the form of RFPs, RFIs, RFQs, phone inquiries, or other means, the BDL functions as the day to day manager and shepherd of that client’s project and the development of the opportunity to the point of contract execution. The BDL must build both credibility as an individual and for Potion as a whole with an eye toward bringing the opportunity to Potion, and building a long-term relationship with the prospective client partner.

2.) Business Development – While Potion has significant existing and incoming opportunities to respond to, these are lagging indicators. The BDL should also be entrepreneurially-minded and looking for ways to expand our reach into new verticals, new client relationships, and new types of partnerships and business models where Potion can have success. S/he is also always evaluating existing business for opportunities for growth and expansion.

3.) PR/Communications Management – Before opportunities present themselves, Potion always seeks to create the conditions where they can be made manifest by positioning itself as a well-regarded home for world-class creativity. The BDL does this by pro-actively managing Potion’s outward-facing media (social, website, appearances and outside programming) with an eye toward raising our profile, strategically sharing our work and culture, and making sure we are active participants in the major events, award, and discussions in our industry and professional community.

Expectations and Responsibilities
The position requires proficient execution in performing work such as:

Acts as the key liaison and Potion representative for new clients and new business opportunities.
-Tracks prospective leads, clients, and reasons projects are won/lost.
-Regular outreach and representation to generate opportunities to new Potion clients.
-Regularly engages existing clients for additional scope opportunities.
-Creates Potion presentations for capabilities conversations and project interviews.
-Shepherds new opportunities from initial client outreach (e.g. RFPs/RFQ/RFIs) through award & handoff to production including:
-Setting and managing expectations for clients on scope and nature of engagement.
-Customizes the structure, process/methodology, and content design of proposals for each potential type of work to meet client and Potion objectives.
-Writes cover letters in the “Potion voice”.
-Writes creative narrative descriptions of ideas and concept.
-Prepares cost estimates, project schedules, and resource availability with Production.
-Manages the transition of a new project to a day-to-day producer by thoroughly briefing the new project team, and setting expectations with the Client.

Communicates Potion’s mission, specialties, past projects, team members, and other relevant topics to the outside world across all channels, including:
-Manages Programming of outward facing media channels including the website, social media, events, per overall communications strategy.
-Creates marketing content for awards submissions, and conference presentations to increase overall awareness of Potion’s work.
-Monitors industry gatherings and relevant industry activity in social or other media.
-Writes and/or collects case studies by interviewing project team members, collecting press mentions, awards won, references, and reviewing with Managing Director.
-Occasionally, attends conferences and networks on behalf of Potion.
-Manages Potion Award Submissions.

Project Management
-Leading efficient and successful meetings and conference calls with the ability to clearly communicate project issues and resolutions to both internal and external team members.
-Collaborating with the project team (using the contract as a context) during the creative process and provide perspective on client’s expectations of any given project.
-Promoting and maintaining a friendly, motivational, can-do, team-oriented attitude.
Miscellaneous admin duties as assigned by Managing Director.

Qualifications and Skills
The ideal candidate is confident and self-starting, not afraid of technical details or complex subject matter, has an astute ability to see and understand the big picture, even if not responsible for specific details.

-Bachelor’s Degree and 4+ years of experience in a business development role, ideally in an interactive agency setting.
-A record of finding and developing opportunities.
-A quick study who loves to learn about new innovations, technologies, and processes, as part of their job.
-Strong communicator with both creative individuals and clients alike, with excellent written, spoken, and presentation skills.
-A record of success with internal and external stakeholders.
-A superb listener who can identify client needs even when the client may not be able to articulate them.
-A creative entrepreneur who can identify hidden business opportunities, industry trends, and be creative about how to engage and create value for stakeholders.
-Problem-solver, planner, and facilitator that supports the needs of our teams. A provocateur, think ahead, ask questions, raise concerns, and propose creative solutions for project issues on the horizon.
-Remains calm under pressure, is quick-thinking, hands-on and functions with a high degree of accuracy.
-Ability to provide clarity, firmness, and fairness with clients, educating them as to the difficulties and challenges during each phase of the studio’s process in context with their respective contract with Potion. It is understood that these qualities will help to ensure appropriate expectations and foster communication while underscoring the collaborative nature of this work.
-Well-versed in interactive design and software development process, such that they can communicate it to unsure or unfamiliar clients.
Judgement and discretion with confidential information and/or issues requiring them.
-Ability to receive and give critical feedback.
-Ability to work collaboratively and participate in the creation of a respectful working environment.
-Occasional overnight travel is required for client creative workshops or prospective work.
-Occasional evening work is required for attaining project final delivery deadlines.


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